Deskripsi Pekerjaan
Join our award-winning digital marketing team at Innovatech Indonesia! We're seeking a passionate Digital Marketing Specialist to drive our brand's online presence and accelerate customer acquisition. As a key player in our growth strategy, you'll craft data-driven campaigns that captivate Indonesian audiences and deliver measurable ROI. If you're creative, analytical, and thrive in fast-paced environments, this is your opportunity to make a significant impact in Southeast Asia's dynamic digital landscape.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Manage multi-platform campaigns on Instagram, TikTok, and local platforms like Shopee and Tokopedia
- Analyze campaign performance using Google Analytics and adjust tactics based on data insights
- Create compelling Indonesian-language content including ad copy, blog posts, and video scripts
- Collaborate with design team to produce visually engaging marketing assets
- Optimize conversion funnels and A/B test landing pages for maximum lead generation
- Monitor industry trends and competitor activities to identify growth opportunities
- Prepare monthly performance reports with actionable recommendations
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with proven campaign ROI
- Expertise in Google Ads, Facebook Ads Manager, and Indonesian social media algorithms
- Strong analytical skills with proficiency in Google Analytics and data visualization tools
- Native Bahasa Indonesia fluency with excellent written communication skills
- Experience managing e-commerce platforms (Shopee, Tokopedia, or Bukalapak)
- Certified in Google Ads or Meta Blueprint preferred
- Portfolio demonstrating successful digital marketing campaigns