Deskripsi Pekerjaan
Join Innovatech Indonesia as our Digital Marketing Manager! We're a leading tech innovator transforming Southeast Asia's digital landscape. Lead our marketing initiatives to drive brand awareness, customer acquisition, and revenue growth in Indonesia's dynamic market. You'll shape our digital presence and spearhead campaigns that captivate audiences and deliver measurable results.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email marketing channels
- Manage PPC campaigns with a focus on ROI optimization and budget efficiency
- Create engaging content calendars and oversee content production for all platforms
- Analyze market trends, competitor activities, and campaign performance using analytics tools
- Lead cross-functional teams including designers, copywriters, and developers
- Implement A/B testing frameworks to continuously optimize conversion funnels
- Collaborate with sales and product teams to align marketing initiatives with business goals
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field (Master's preferred)
- 5+ years progressive experience in digital marketing with proven campaign success
- Expertise in Google Ads, Facebook Ads Manager, and SEO tools (SEMrush/Ahrefs)
- Advanced proficiency in Google Analytics and marketing automation platforms
- Strong analytical skills with ability to translate data into actionable insights
- Exceptional written and verbal communication in Indonesian and English
- Experience managing digital marketing budgets exceeding Rp 500 million/month
- Portfolio demonstrating successful digital marketing campaigns